Prime your audience for a memorable event through purpose and intent in Zone Ex

Murphy Morris is an events consultancy advising on crowd safety, event transport and zone ex (how guests arrive and depart).

We support local authorities, event organisers and venues across the globe in developing a holistic and balanced approach to creating safe and successful event experiences, particularly on arrival and departure.

Our services

  • We can support you with strategy development from concept to delivery or with an element of your event, whether it’s improving transport, ingress, or egress to specific elements such as security queueing systems for example.

  • We can conduct independent critical reviews of an event or venue to advise and offer objective recommendations.

  • We run workshops on crowd safety, crowd management planning training sessions and bespoke training packages for staff at your event or venue.

  • Íse Murphy-Morris is available for speaking engagements in the areas of crowd safety, Zone Ex, risk management and wellbeing in the events industry.

What is the benefit of “priming” our audience through Zone Ex?

Did you ever consider that two thirds of your audience’s time on event day is spent outside of your venue or event? According to Nobel Prize winner Daniel Kahneman, we mostly remember the peak and the end of events, known as the “Peak-End Rule”.

Harnessing this psychological phenomenon, we can prime your audience to maximise their enjoyment of your event through creating a safe and enjoyable arrival and departure experience (in Zone Ex).

If their journey to and from your event is less than enjoyable, it could be the only thing they remember from their experience.

How often have we heard someone say they enjoyed an event but “getting there/home was a nightmare”?

There are many opportunities to influence your audience’s experience from offering them a resistance free arrival and departure to inspiring moments of delight through brand activations or entertainment.

Your audience spend more time arriving and departing your event
than at your event

Prime & Streamline

Our audience’s event experience begins
the moment they leave their home.

Through understanding their transport modes of choice, we can provide a level of service to match. By considering how our audience arrive and depart means we can put systems in place to support getting them from the last transport hub to the entrance and prepare them for search and ticket validation process.

If they arrive to the entrance gates in an organised and prepared manner, they can be processed with ease, reducing the risk of long and disorderly queues resulting in
unhappy crowds.

Creating a safe experience

The safety risk to the crowd is higher outside of the venue as there is far less control and no access restrictions. The space is dynamic as there are private vehicles and buses on the roads, pedestrians mixing in with your crowd, businesses operating and residents going about their day.

If we can focus on informing our audience and creating order in our design and management as they arrive to the event, processing them through ticketing and search will become much smoother and easier for
everyone involved.

Consider our legal duties

In the UK, under Section 3 of the Health & Safety at Work Act 1974, it is the duty of the employer to keep those who are not their employees safe as reasonably practicable. There is also the Occupier’s Liability Act 1957 for landowners and those who have lands agreements in place.

In addition, Martyn’s Law on counter terrorism is impending, and while we don’t yet know what is required, it’s important we do our best to keep our audience safe to the best of our abilities as they arrive and depart our event.

Latest Articles

  • Post Pandemic Crowd Behaviour (Taylor’s Version)

    Read

  • What is Zone Ex?

    Read
  • When crowds “crush"

    When crowds “crush"

    Read

  • Can the word “Stampede” undermine crowd safety?

    Read

What clients say

Marcel Altenburg, Manchester Metropolitan University

“…We tend to reach out to Íse when we are looking for a fresh and different perspective. Without fail Íse is able to show a route that nobody in our team has thought of before. Coupled with her excellent precision and reliability Íse is the perfect lead for any project. It is mainly her versatility that makes Íse apply her talents to any kind of project. With the big picture in mind and never forgetting the detailed solution, we can highly recommend working with Íse. She delivers results that we haven’t found anywhere else.”

Crowd Safety Matters

Crowd safety discussions and tips on YouTube.

Safety Sistas Podcast

Celebrating those who keep us safe and events and beyond and challenging the status quo, research and discussion
with Safety Sistas.

Listen on Apple Podcasts